Research has shown that after the 3rd view by a single user, a banner is no longer effective. Therefore your banner will be rotated among other advertisers' banners, which will significantly reduce the occurrence of this 'stale ad' effect. Having more than one banner will also increase CTR.
With the help of this statistics you can see which banners are good and which is not, and update them if they aren't working well.
Ultimate Animanga Archive Rates
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*CPM = Cost Per Thousand (Impressions)
Your banner(s) will be displayed randomly on all the pages in the Hentai Zone or the Ultimate Animanga Archive. The max banner loads mentioned in the table is approximately how many pages I serve per day. In most cases your ads will be spread out during a month, but if the demand is high (or if you state so), the advertising period will be longer.